Influencer Series: Deborah Asseraf

In 2013, after working at ABC Television for three years coordinating large-scale galas and concerts, Deborah Asseraf decided she had her fill of cookie cutter events and started Popcorn Productions. Popcorn is an experiential marketing company that helps business owners break through the noise and claim their spotlight through strong, fun and innovative marketing strategies. Through a combination of laser-focused marketing strategies and innovative exercises, Popcorn Productions helps business owners convert prospects into paying customers by enhancing touch points into interactivities. Deborah also hosts bi-monthly women's networking event PopEvents, and writes for Epoch Times through her blog Social Pulse.​

The Distracted Executive: What are the biggest distractions that you deal with every day?

Deborah Asseraf: My email. I schedule ninety-minute blocks in my schedule where I don't check email, and I simply focus on fulfillment, but then I find myself spending at least that much time on the back-end catching up. I guess it's never a win-win.

TDE: Everything seems important or urgent these days. How do you efficiently navigate your to-do list without hindering your success?

DA: My to-do list comes second to my client's success. I manage all my time and efforts on them and then schedule what's left for my internal business development. The business only runs successfully if clients are happy and talking about you, so that is my #1 priority.

TDE: Give my readers one tip on how to keep it all together.

DA: There is freedom in numbers: Track everything! I track how much time I spend on projects to sales, cashflow and networking. I want to know exactly where my sales are coming from so I can concentrate my time and energy solely on what's working.

TDE: You manage people and work with some people who are all over the place. How do you deal with someone who is very distracted and not giving you what you need?

​DA: Before starting to work with a client, I generally form three solid goals my client wants to achieve in order to move forward. When my clients becomes distracted, doesn't do the work or isn't giving me what I need, I simply point back to those goals and use them as motivators. 

TDE: As an entrepreneur, what is the greatest challenge in your business today and what are you doing to address it?

DA: Growth to me is a very exciting challenge just because so many options comes along with it. The key is finding the growth that aligns with your long-term vision, and that can sometimes be tricker than it seems. I create a marketing calendar to keep me and my clients on track, but I also make sure to revisit those calendars constantly to update, revamp or add things. A business is very much like a work of art - it is never finished!

Gifts and Glitches

My wonderful client Bruce T. is a senior partner at a top tier law firm in Chicago where he has been for the past 15 years. He isn't sure whether he is ADHD or not ( doesn't matter). But what does matter are the gifts and glitches he deals with in his work on a daily basis. He recently shared with me and I found it not only fascinating but also SO textbook!

Keep in mind as you read that this person is REALLY ACCOMPLISHED and SUCCESSFUL.

See if you identify with some of the "weaknesses and positives" he shared with me.

Weaknesses/Glitches

• He is slow to start important projects (which often end up much easier than expected once he does start) and hence always behind and losing opportunities to impress.

• Often quick to jump into something, but then slows down to a crawl trying to get it done.

• Not great at communicating with interested parties and keeping them apprised of progress even though he is usually doing a great job and getting it done.

• Always worried about the reactions of others because of his procrastination.

• Spends way too much time on less important projects.

• Challenged with follow through.

• Spends too much time looking for paperwork to be sure he hasn't missed anything.

• Finds the social aspect of business development and customer service very boring ( as in small talk etc) Sometimes he does enjoy it but mostly feels disconnected.

• Not great at internal politics

• Often slow to return calls because of so much going on all of the time. Challenges with prioritizing.

Positives/ Gifts

• Out of the box thinker; always coming up with creative solutions and anticipatory ideas that others don't see. The one to spot issues that others miss!

• Strong technical skills when he focuses and directs them purposefully.

• Can be really charming and brings in really interesting clients.

• Very loyal and dedicated ( perhaps to a fault)

• Great with clients in the context of an issue or problem. Easily jumps in and reassures them. Knows and says the right things.

• Great advising colleagues and friends on personal as well as professional issues.

• Very persuasive negotiator when in the zone.

• Well liked and highly regarded in the firm.

• Great confident, public speaker

Yes. This can be a typical profile of an ADHD executive or the typical profile of a business professional who is simply distracted and overloaded ( like most of us) with too much to do and not enough time to do it in.

What is important here is to be really honest with yourself. Deal with the glitches so that the gifts grow  and you are not dragging around all of this unnecessary baggage for one more day!

Have a productive one,

Coach Nancy

Influencer Series: Natalie Zfat

Natalie Zfat is a sought-after social media influencer, writer and entrepreneur who works with brands like adidas Women, Levi's and American Express. The Distracted Executive sat down with Natalie to talk about her less-than-traditional job, her biggest source of distraction - and how she keeps all of her projects organized.

The Distracted Executive: You work with very busy, very successful clients day in and day out. How do you stay organized and on top of each client's point of view, considering you have so many clients that all run simultaneously?

Natalie Zfat: At my company The Social Co., we truly have an amazing team of writers, designers, account managers and more. A great team has been our key to getting it right. We've found success by empowering our staff to focus on their strengths and delegate responsibilities, so that no task - or client - falls by the wayside.

TDE: What are the distractions that you and your clients deal with every day?

NZ: Technology can be polarizing in the sense that it's our biggest ally in distributing content - but it's also a constant potential source of distraction, whether it be streaming emails, texts or even Tweets. Helping brands with social media takes at least one potential distraction off their plates - and lets them focus on what they're truly an expert at.

TDE: Give my readers one tip on how you keep it all together.

NZ: Most people keep a to-do list, but it's been invaluable to me to also calendar each item on my to-do list, hand-writing what date and time I need to complete each task by. I might be a digital entrepreneur, but I never leave my house without my paper planner.

TDE: I would be remiss if I didn't ask you the biggest question on everyone's mind. Why should I bother with social media, when I might not get a return on the investment?

NZ: As I know you often like to say, Nancy: "I'm not in the convincing game; I'm in the collaborating game." Social media is no longer an option; it's a priority, as businesses rely on social media to both communicate with their audiences and become the voice of their brand. Brands who fail to capitalize on conversations with their audiences are only road-blocking their success.

TDE: I can barely handle everything I need to do. Isn't social media just one more job on my plate?

NZ: Not if you hire us.

You can follow Natalie's updates on Twitter.

Communication is Key! Two Great Case Studies.

One thing I do know is that good communication pays big dividends.

See if you identify with Jack or Lila.

Jack's Personal Challenge:

Jack was always talking before thinking things through thoroughly...like starting a journey without knowing the destination.  As a result he occasionally took his co-workers on 'rabbit hole' routes of conversation; which was becoming increasingly more challenging as part of his job was to work collaboratively with his team on presentations. He would very quickly lose their attention as they were unable to identify which of the seven ideas he mentioned was truly the most important.  He struggled constantly attempting to communicate his great ideas and was clueless as far as how to advocate for himself and get what he needed.

Jack's SOLUTION:

Before going into an important meeting or conversation he would set aside ten minutes to stop and ask himself: "What do I want to achieve?" Once he could pinpoint his desired outcome (the destination) he was better able to outline the ideas and points that support the desired outcome (the path to the destination).  Then, when in meetings and conversations he would have both clear mental notes (and a physical sheet of paper) to use as a guide.

Part of his new strategy to complete the cycle where he may have been impulsive was to pause after a meeting and think about what had happened. Occasionally he felt that he either hadn't understood others or (perhaps) hadn't communicated his own points well enough. He would make a couple of notes and then ask the person for clarification. He would say something like: "I was thinking about our meeting yesterday, and realize that I don't know that I was able to convey my idea/intention effectively."  This opens the door to another conversation and a chance to communicate powerfully.

So the take away is: Before you have an important conversation or go to a meeting, stop and ask yourself “What do I want to happen as a result of having this conversation/meeting?” Once you are clear on what your goal is ( i.e. what you want to accomplish), you can then think about what you need to say and/or ask for in order to get what you want out of it. Aside from that, give yourself permission to go back, communicate and get clarification after the fact.

Lila's Personal Challenge:

Lila would often get so excited about her own ideas and plans that she would frequently interrupt her co-workers when they were speaking.  They felt she didn't value their contributions to the conversation ( which couldn't be farther from the truth) and would often get annoyed and aggravated with her. This was making her feel less than professional and paranoid sometimes.

Lila's SOLUTION:

Reality is, as we said, Lila would get very excited to share her ideas and often wasn't aware that interrupting might be annoying to other people who are trying to speak to her.

She started by developing a bit of a script to use at the beginning of conversations or meetings with her coworkers as a way of advocating for herself:  "I know that I have a tendency to interrupt, and it is never my intention to be rude. Reality is that I really want to hear what you have to say, and sometimes I have a hard time processing the information as quickly as I am hearing it." Lila found that people were generally very responsive to this approach and her working relationships began to improve as she was honest.

Additionally, she began making a conscious effort to allow other people to finish their sentences and ideas. She would watch their mouth and eyes until they finished speaking and then count to three (1 - 2 - 3) before she would speak.  Simple solution for a potentially big and chronic problem.

So the take away is: Make a conscious effort to let other people finish their sentences before you start speaking. Be a good listener, be honest and remember that most of the time you will get your chance to speak in the end.

So these are two great examples of people who wanted to change and were willing to make some simple adaptations to do so. It works!

Have a productive day!

Coach Nancy

Turn Intentions Into Action

Ever feel awful because many of your intentions just seem to be exercises in futility these days? When you make them, you really do intend to follow through but things chronically and consistently get in the way. So many of us are inundated all day ( and night) with things TO DO. Our TO DO lists have to do lists! How are we supposed to dismantle all of this and restore some integrity to our lives here? Here is a suggestion! It is a 7 Step Execution Process for Getting Unblocked, Unfrustrated, Refocused and On Track With Your Life

First, take a nice long, deep breath. Then…

1. Identify the challenges and obstacles that are frustrating you. Write them down.

2. Get crystal clear on the big picture as well as the individual things that are creating it.

3. Concretize what success will look like- goal by goal.

4. Define the concrete steps for getting there-continuously identifying the first step to take

5. Reduce each step to manageable parts…breaking one at a time down to smallest possible action / next step which will give you clarity on where to even start

6. Find an accountability partner and set up clearly defined systems for ongoing action, accountability and focus

7. Live in day to day solutions consistently taking action and getting unprecedented results!

It’s that simple: A ton of potential transformed into focus, action and extraordinary results.

It all happens in the details so take a little while to figure out what is stopping you and you will be able to move forward and not disappoint yourself or others.

Have a productive day!

Coach Nancy